Short bullet point post about things you lowkey need to do to memetically succeed: - focus on market rather than what is true - appeal to normies - be smug, like Eliezer is. With his absolute confidence and no admission of the possibility of being wrong, he plays the role of a cult leader flawlessly - need to maintain some mystery - need to choose some ancient tradition that was actually right and we need to retvrn to - from Marxist primitive matriarchal communism, through classical liberalism to Bronze Age - need to present some enemy and a heroic struggle of the underdog - that's what Moldbug did. the enemy must be simultanoeusly powerful and weak. - you need to say what is true, but also that whole bunch of paradoxes to fit into the memetic landscape You can see this as a disclaimer about what's about to come...